It is essential to recognize, understand, and communicate the purpose and overall strategy for the alliance, partnership, or joint venture. A collaborative relationship worth having is one that is focused on returning significant benefit to the organizations involved and requires, planning, investment and commitment.
A key activity during “imagining” is developing the Balanced Scorecard, which is a foundational tool to help establish a clear alliance strategy, set measurable goals, and define the governance required for execution.
Currently have an alliance? Find out how your alliance matches up with our short questionnaire.